b.well Connected Health Launches bailey, a White-Label AI Health Assistant

b.well Connected Health, specialists in digital experiences, has introduced bailey, a ready-to-deploy, white-label AI health assistant designed for healthcare organizations, payers and digital health platforms. bailey can be customized and embedded into existing patient engagement applications, allowing organizations to offer AI-driven guidance under their own brand. Built on the same core infrastructure used by OpenAI and Samsung to power health agents, bailey is built on the b.well Health AI SDK connects data through a 13-step data refinery for a longitudinal health record. bailey offers complete health data integration, agentic AI architecture developed at scale, action-oriented AI, healthcare-grade security, consumer-first privacy and rapid deployment that is white-label ready.

The assistant is built to integrate with clinical and administrative data sources, enabling users to access personalized health information, navigate benefits, and receive support for care coordination. By offering a white-label model, b.well is targeting organizations seeking to maintain brand ownership while adding conversational AI capabilities. For healthcare IT leaders, the launch reflects broader efforts to combine data aggregation platforms with generative AI to create more accessible, patient-centered digital experiences.

Posted by MedCloudInsider Editors on 02/24/2026