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Adobe's New Cloud Health Care Platform Goes Live
In mid-March Adobe announced the general availability of Adobe Experience Cloud for Healthcare, its enterprise cloud offering customized for the healthcare industry and designed to give providers a secure end-to-end cloud-based patient portal and data insight solution.
The offering sits on the backbone of Adobe's Experience Cloud, its cloud business offering, and includes the new Adobe Real-Time Customer Data Platform, Adobe Journey Optimizer and Adobe Customer Journey Analytics, all of which are, of course, HIPAA-ready, the company said.
According to Adobe, the solution can be customized for use by health care systems and providers, insurance companies, life sciences and pharmacies.
“As consumers become increasingly comfortable with digital experiences, it’s incumbent on healthcare enterprises to offer the same trusted personal experiences both online and in the office,” commented Stephen Frieder, head of global sales at Adobe, in a prepared statement. “Now with Adobe Experience Cloud for Healthcare, healthcare enterprises can build trust, improve wellness outcomes and personalize the experience with critical insights.”
According to Adobe, current customers include Change Healthcare, Eli Lilly, GE Healthcare, Mercy Health, Pfizer; and Walgreens Boots Alliance, among others.
More information on the new release can be found here.
About the Author
Becky Nagel is vice president of AI for 1105 Media, where she specializes in training internal and external customers on maximizing their business potential via a wide variety of generative AI technologies as well as developing cutting-edge AI content and events. She's the author of "ChatGPT Prompt 101 Guide for Business Uses," regularly leads research studies on generative AI business usage, and serves as the director of AI Boardroom, a new resource for C-level executives looking to excel in the AI era. Prior to her current position she was a technical leader for 1105 Media's Web, advertising and production teams as well as editorial director for a suite of enterprise technology publications, including serving as founding editor of PureAI.com. She has 20 years of enterprise technology journalism experience, and regularly speaks and writes about generative AI, AI, edge computing and other cutting-edge technologies. She can be reached at [email protected].